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No more Excel files. Your tool, tailor-made.

A CRM built for your team, your processes, your business. Not a generic software nobody uses — a tool your staff adopt from day one.

Generic CRMs never really work.

Too heavy, too rigid, never truly suited to how you work. The result: your teams work around them and fall back into Excel files. A custom tool changes everything.

Custom CRM built by Appup to run your business

Too many useless features

Salesforce, HubSpot, Zoho — 200 features of which you use only 10. The result: your teams go back to Excel.

Subscriptions that explode

Per-user subscriptions pile up month after month. With a custom CRM, the tool is yours — no recurring cost that climbs with your headcount.

Impossible to adapt

Your process doesn't fit the boxes? Too bad. With a custom CRM, it's the tool that adapts to you.

A custom CRM means 6 key advantages.

Total adaptation

Every feature is designed for your business. No compromises, no workarounds.

Efficiency gains

Automation of repetitive tasks, centralised views, smart alerts. Your teams save time.

Scalability

Your company grows? Your CRM grows with it. Add modules, users, integrations — without limits.

Interconnectivity

Sync with your existing tools: invoicing, mailing, calendar, telephony. All in one place.

Exceptional UX

An interface designed to be understood in 5 minutes. Fast adoption, minimal training.

Continuous support

Our support doesn't stop at delivery. We follow up, we train your teams, we optimise.

Your company is unique. So is your CRM.

We don't sell you off-the-shelf software. We start by understanding your processes, your friction points, and what your teams do day to day.

Then we design a tool that removes useless tasks, centralises information and gives each team member exactly what they need — no more, no less.

What we build for you

Every module is optional and tailored to your business reality.

01

Contact management

Enriched customer records, interaction history, smart segmentation. Your entire client relationship in one place.

02

Sales pipeline

Visualise your open opportunities, track sales stages, and never let a deal slip through the cracks again.

03

Automations

Automatic follow-ups, notifications, task creation, email sending — everything that can be automated is.

04

Dashboards

Real-time KPIs, custom charts, exportable reports. Make data-driven decisions.

Custom CRM

On quote

Tailored to your functional scope

End-to-end supportScalable code

What's included in every project

  • Specification writing
  • Custom development
  • Consulting throughout the project
  • Training for your teams
  • 30 days of post-delivery optimisations

Every CRM is unique — the scope depends on the number of modules, users and integrations. We provide a detailed quote after the scoping phase.

Discuss my CRM project